Definition was founded in 2017 by Drew Letendre, a brand
strategist and naming specialist with over 20 years of agency experience. Definition is a brand strategy and creative services consultancy that has worked with major B2B and D2C brands in technology, the life sciences, publishing, manufacturing, financial services, apparel, and more. Our projects range in timing and scale from quick turnabout tactical and creative engagements to extended strategic exercises to retainer arrangements. We can build brands from scratch (start-up branding), bring brands together (M&A branding) or revitalize a mature brand undergoing transition (spin-offs, category expansion). Our client list includes global leaders like ABM, Avery Dennison, Saint-Gobain, Pfizer, NIKE Golf, and Elsevier, as well as mid-cap companies like Jacent, Inovalon, Victra, and 5.11.
 
Regardless of the scope of your project or the scale of your business, Definition delivers with big agency skills and experience, without big agency fees.