BEFORE AND AFTER
We took Elsevier’s portfolio from a populated cacophony of acquired or otherwise individual product brands and collated them into a simple, navigable taxonomy consisting of just six master-branded solution areas, based on market or use case, delisting  heritage names and trademarks, and removing old graphic dress. This created a unified offer to the market, while enriching the Elsevier brand by reducing the noise.

BEFORE










AFTER