TAGLINES
If names are the first words in a conversation about your business, then the taglines that ‘sit next to them’ are among the first and most important statements in that conversation. We create taglines that articulate
a strategic value proposition in a portable, poetical form—a clear idea in a compelling style. Taglines can play a critical role—equal to that of a name or logo—in brand recognition and understanding. 

NAMING  SYSTEMS
In companies with large (growing) product portfolios, having a naming system (frameworks, policies, and processes) that governs the orderly creation and management of brand assets can be of enormous value, e.g., lending overall coherence and stylistic unity to your brand, fostering the centralized management of brand assets, bringing them under the discipline of dedicated marketers with due regard for overall corporate brand strategy, reigning in ‘rogue’ creative initiatives, etc….