We do three things really, really well.

Definition offers three core services--brand strategy, naming, and brand architecture. The aim of Brand strategy is
to identify and articulate your 'competitive essence'---the compelling truth about you that is valuable, rare, inimitable,
and ownable. We create corporate and product names that are original, protectable, and elegant. We also create naming systems and policies that regulate naming practices in organizations with large, evolving portfolios. Brand architecture is never simply a neat-and-tidy operation. It's about organizing your brands with a portfolio structure that customers and prospects can easily navigate.