Does the ‘Story behind’ a name really matter? (Or, to whom?)
By Drew Letendre © Copyright Drew Letendre, 2023 It seems to be a commonplace in branding circles to tout the importance of a name’s...
drewl1961
Mar 8, 20245 min read
Â
Â
Â
Why I don’t love ‘We Love NYC’
By Drew Letendre © Copyright Drew Letendre, 2023 It is the better part of valor, love (and self-preservation) not to throw stones at the...
drewl1961
Mar 8, 20242 min read
Â
Â
Â
The Ironic Rise of Liquid Death
By Drew Letendre © Copyright Drew Letendre, 2023 Perhaps there is no gap in the literature to be filled by a case study to demonstrate...
drewl1961
Mar 8, 20244 min read
Â
Â
Â
The Naming Nightmare
By Drew Letendre © Copyright Drew Letendre, 2023 In one of my dreams, I’m a professional baseball player. This is the dream-come-true...
drewl1961
Feb 29, 20244 min read
Â
Â
Â